Amaviss, the fresh designer brand by Karolina Kolbantseva with a strong feminist message.

Karolina’s design practice delves into the concept of strength and femininity, drawing inspiration from the French warrior and martyr, Jeanne d’Arc. This latest collection reimagines the image of a modern strong woman, blending historical references such as armor and depictions of Joan’s combat exploits with contemporary interpretations of female empowerment. Visual inspiration includes the creations of artists, writers, filmmakers, and fashion designers who celebrate the duality of women’s strength—both physical and emotional.

Through these designs, Karolina aims to highlight how today’s woman embodies resilience, confidence, and self-expression, not through literal armor but through inner strength and personal magnetism. The collection uses metaphorical symbols of protection, combined with elegant and feminine silhouettes, to reflect the modern warrior spirit—a woman who fights for her ideals with grace, intelligence, and determination.

In addition to its powerful message, the brand emphasizes sustainability, incorporating eco-friendly materials and ethical production practices. By prioritizing environmentally conscious design, Amaviss shows that strength can extend beyond the individual, advocating for a sustainable future. The brand’s commitment to sustainability resonates with the values of today’s socially conscious consumer, further elevating the relevance of its bold, empowering collections.

Styling and Photography Karolina Kolbantseva @karolinar5

Fashion Amaviss @amaviss.brand

Model Amalia Falby @amaliafalby1